Does Branding Yourself Is Important?
I would not go to the technical of this “Branding” terms and what do I express here, is more about my opinion as a blogger and as a businessman myself.
The fact is what branding is needed in blogging and it’s important to give impact to your readers, are usually discussed and argued.But for me, this “branding” term is definitely important to make sure the prolong of your blogging and what impact you you could bring for your reader or also for the new user that eventually came to your site.
To list a few names, Brian of Copyblogger, Jeremy for Shoemoney, Arrington for Techcrunch and local blogger, Mohd Ismail for MohdIsmail.net.What makes them to be noticed in the blogging platform? These guys are truly know how to branding themselves although I know some of them even didn’t know what branding is all about and what make them so popular. What makes me remember about them? Brian for his spirit writing styles, Shoemoney for his affiliate success, Arrington for his power to make you be signal in the web, and Mohd Ismail for his hillarious and straight forward content.
So, what could we learn from the lesson above? Be different, be different and be different. This is a fact. Could you realize what makes manggatv could not attract as much user as their other competitors? Because they look like Youtube and doesn’t offer anything different to make them interesting.
And what make CariJodoh doesn’t be as fun as Myspace or Friendsterr although Malaysia users currently was a most top user for those sites? Because CariJodoh provides nothing rather than connecting people.That’s it.
Branding is not about nice Web 2.0 name, branding is about what makes you different from anyone and what makes you unique. When you deliver something different to your users, it does have an impact. So, rather than trying to be another Friendster or another JohnChow, be different, at least, frankly.
As far as I’m concern, I’m hoping the post could trigger anyone that read it, branding is not only had a fancy names, it’s about how to make you emerges along with the brand you brought to make anyone remember you as long as you had something different to deliver. Does anyone had any opinions of this? Shot the comment form below.
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