Feedburner hacked! from Boris Veldhuijzen van Zanten on Vimeo.

In this video, provided by Boris Veldhuijzen van Zanten will show you how you can game the feedburner subscribers. I’m not suprised by whether feedburner stats can be hacked, but by how easy it were. As stated in the video, all you have to do is a netvibes account.The folks at the Next Web in Amsterdam took a blog with 43 subscribers and turned that into 2,500 overnight simply by creating an OPML file with the same feed copied 2,500 times and pasting it into their Netvibes page. The result was 2,500 widgets of the blog feed, which FeedBurner counts as separate subscribers.

What appears to be happening here is that FeedBurner counts each widget for a particular feed on Netvibes as a separate subscriber, regardless of whether that widget is on ten thousand different user pages or repeated ten thousand times on the same page.Actually, this also happened to Pageflakes a couple years ago.

Somebody at Feedburner must have to do something about this and I’m pretty sure it will resolve soon.

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