New Radiohead Album Cost Whatever You Want It To Be
Radiohead’s newest album will cost whatever you decide to pay for it. Want to give the band $10? Go ahead. $3? Sure, why not? $0? You got it. (Sorta, since you’ll need to pay credit card fees.)
The album, In Rainbows, will be released on October 10 as a digital download on the band’s Web site. Since it’s no longer tied to a record label, the band can do whatever the hell it wants with its music. So they’ve gone the museum route—donate what you feel it’s worth.
Prince did a similar thing earlier this year, bundling his album for free alongside a British newspaper, but hardly anyone cared since Prince is old hat. Radiohead, on the other hand, is still hip. (So I’m told. I never “got” the band.) I can’t wait to see how the RIAA responds to this one, crying wolf, claiming that these types of decisions will destroy the music biz, etc.


October 31st, 2008 at 7:22 pm
The RIAA can go keep its head in the sand. Kudos to Radiohead for trying something new. Music industry folks have got to experiment in order to find the next viable business model. As much as I hate piracy - how can you stop it in a digital world?
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November 1st, 2008 at 4:08 am
Piracy just be so huge right now.Perhaps,we didn’t cope along with the technology that can banish them.but then, Radiohead does what they can to prevent the piracy by doing this thing.